As hardened shopaholics we love this time of year because we get to go shopping for our 2018 bridal collections and boy oh boy can we shop! At the end of May we embark on our annual pilgrimage to London’s bridal fashion week also know to most in the trade as ‘White Gallery London’. White Gallery is basically where leading designers and luxury bridal retailers from around the world gather each year. It is a chance for press to see the latest designs for 2018 and retailers to contemplate the beautiful gowns they will be stocking in their boutiques for 2018. For us though we get to enjoy the best things in life – Champagne, fashion shows and shopping!
2017 Bridal Fashion Week Highlights
We kicked off our event at the glorious headquarters of the royal regiment of fusiliers, HM Tower of London – start as you mean to go on! In this historic location we were treated to a fabulous catwalk show by award-winning British designer Suzanne Neville and her 2018 ‘Belle Epoque Collection’ which was stunning.
We were treated to a display of the most beautiful fabrics, exquisite laces, embroidered tulle’s, pique, cloque silks, clean crepes and satins. There is a true theme running through the collection giving a modern sophisticated edge which is for the fashion-forward bride.
Next stop, Fullham Road. Time to accessorise with Emmy London! Emmy’s new flagship boutique is simply divine and we quickly transformed into kids in a sweet shop!
Sitting in the back streets of Mayfair we enjoyed our first up close and personal look at Jenny’s 2018 collection in her understated chic, white, industrial style studio! The setting was in stark contrast to the theme for the collection being ‘circus top’ which became very apparent with some seriously ‘directional’ styles paying homage to the bright lights and theatre drama of the circus ring. Think big feathers mixed with heavy beading and glitter galore, all we were missing were the ringmaster and popcorn!
The styles we loved included delicate beading, elegant silhouettes and gowns that were more akin to the fluid elegance of trapeze artists that you might see in the Big Top.
Time for a little ‘pick me up’ – we can highly recommend the ‘Artisan’ cocktail bar at Langhams, although don’t forget to pre-arrange your second mortgage! Utterly delightful and decadent but hey – ‘we’re worth it’!
What a way to end the show, with the fabulous new British talent that is Savannah Miller! Simply stunning, inspired by her bohemian upbringing, Savannah Miller’s collection is truly graceful and effortlessly sophisticated. Gowns are made in sumptuously rich and textured fabric, paired with simple, flattering lines and details pulled from the stylish bohemia of the 1930’s.
The ‘Avalon’s Song’ collection channels the classic quality of Savannah Miller in styles that are both glamorous and timeless. During her days at Alexander McQueen, Savannah met her renowned pattern cutter who later trained with Catherine Walker and Bruce Oldfield. As a result, the collection see’s a focus on perfectly tailored gowns and unique accessories.
Take a look here to see the styles available at The White Room from July
Love Rachel & Lesley